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Is Article Marketing Bringing You the Targeted Traffic You Need?

By: Riley West

The first thing a nicely set up salespage needs is traffic that is actually interested in what you have to offer. There are a few tricks of the trade that will make it a lot easier for you.

Let's say you want to sell an Article Marketing Course. Let's also say that you have the course up on a webpage ready to go. All it needs is people coming to it.

Writing articles is an old mainstay in traffic generation for Internet Marketing (IM) and the most important concept in IM is Traffic + Conversion = Sales. I hope I'm not getting too basic here, but...

When a "looker" decides to buy...that's conversion. A good salespage can do that.

But wait...the salespage needs people coming to it.

And, it can't be the wrong people. It has to be people who are specifically looking for what you have.

In other words...targeted traffic.

It's the old "Get a good offer in front of the right eyeballs and you got 'er going...if you got enough eyeballs."

But let's get on with how it works.

When an article is written correctly and placed on sites like submityourarticle.com, Google will see it and offer it up in the SERP's. (Search Engine Page Results.) Google loves relevancy more than anything, so here are the things to do to insure relevancy.

There is this concept I call the "relevancy chain". I might have picked this up somewhere or I might have coined the phrase myself.

A searcher (a potential customer) types the keywords "Article Marketing" into Google.

The search results (serp's) may well include your article that you submitted to the distribution company.

The resource box (about the author) points the customer via a link to right where you want them, namely your webpage offer called "Article Marketing for Targeted Traffic."

This is a solid concept. Distribution Sites like Ezineartcles and Submityourarticle.com are searched by the millions. The idea is to write an article that attracts the kind of traffic you want. Simple, right? Yes! Sort of...

What I was going to do here was present a picture of this form of marketing that hadn't been seen before, in an attempt to simplify the process.

But I don't know if I am actually simplifying it!

So I'm going to repeat it. It's important.

1. Write a good, optimized for your keywords, article.

2. Google will serve it up to people looking for the content you wrote about.

3. Your article should deliver good, useable information about the subject at hand.

4.The resource box at the bottom must have a link to your sales page that, not coincidently, has an offer related to your subject! If your content pretty much matches up to the salespage content the relevancy chain will not be broken because the person searching was looking for just that!

So now you have the right kind of customer looking at your offer!

This article was optimized for Article Marketing and Targeted Traffic. And check this out...I'll bet that is what you were searching for! Or close to it.

I hope this helps. It helped me. I can vouch for it. And I can show you how.

Riley West - An Oregon pioneer making his way in the trade.

Article Source: http://add-articles.com

Riley West is a sales trainer and advertising consultant for retail furniture stores. In 2006 Mr. West turned his attention to Internet Marketing, with emphasis on the basics of webpage sales, blogging, and traffic building through article marketing. Go to his blog now and you'll receive a FREE MONEY MAKING RESOURCE that is available no where else! www.makinganinternetmarketer.com

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