Hair extensions are one of the hottest trends in the fashion industry. They offer length, texture, color and volume, and are no longer considered a product just for the "privileged." They are used for such big occasions as weddings and have become an important part of our culture. However, it is important to know that all hair extensions are not created equal.
Hair extensions have been in the marketplace for over 30 years. The industry, however, is not regulated. As a result, quality tends to vary significantly across the industry. There are many “tricks” that suppliers play to increase their bottom line. This leaves the customers holding the bag, or in this case, a pile of hair.
Among the tricks that some suppliers play are:
- Claiming their hair is Remy. Remy hair is hair where the cuticles remain intact and flow in the same direction. Many suppliers will take massive volumes of hair, chemically remove the cuticles and sell the hair as “Remy”. After about a week, the hair tangles and mats terribly
- Hair Substitution. Human hair is the best quality hair to use as it can take on the traits of your own hair, can be colored, flat-ironed, blow dryed, etc. Many suppliers will substitute synthetic hair, animal hair, etc to reduce costs. This can be dangerous and be difficult when styling hair. Also, suppliers may tout that their hair is from India which offer quality virgin hair, when it may be sourced from other countries that have lower quality hair such as China
- Sample vs. Ordered Hair. Many suppliers will provide a high-quality sample product and then deliver a much inferior product when the customer places a large order
- Hair Weight. Pre-tipped hair usually comes in standard weights (eg, 0.7 – 0.8 grams). Many suppliers will reduce the amount of hair per tip (0.4 – 0.5 grams) in order to save costs. This results in the customer purchasing double the volume to fill their head
- Over-promising delivery dates. Suppliers will often claim that their product can be delivered in 2-3 days to get your payment, when in reality its 2-3 weeks.
Now, don’t worry, because not all hair extension suppliers are like this. There are some suppliers that truly believe in “quality always rules” mantra. One of these is BRIJON (pronounced Bree-Jhon). BRIJON (www.bybrijon.com) is a company with over 15 years of experience in the hair extension industry, and launched its brand in the US in 2007. They offer very high quality 100% human Remy hair extensions from India.
BRIJON’s CEO, Jonathan Bernstein, stated that BRIJON has “a very loyal customer base because of our quality, consistency and customer service. Customers are fed up with paying ridiculous prices, receiving poor service and having restrictions. We want to make their experience enjoyable and our relationship long-lasting. This is what we stake our claim on”. Jonathan added that “hair extensions are too important of an investment to ever compromise quality”.
So, before purchasing your next set of hair extensions, talk to your friends and do your homework. There is no doubt that hair extension are here to stay and finding the right supplier can make the process more pleasurable, economical and fulfilling. Working with companies such as BRIJON will help you achieve all three.