- Choosing your keywords, picking combinations
When you’ve finished working with a keyword tool, look at the final list to determine how popular a keyword phrase actually is. You may find that many of your original terms are not worth bothering with. You’ll also find other terms near the top of the final list that you hadn’t thought about. - Stepping into the programmers’s shoes
There’s a lot of conflicting information out there about Search Engine Optimisation. Some of it’s good, some of it’s not so good, and some of it’s downright wrong. When evaluating a claim about what the search engines do, I sometimes find it useful to step into the shoes of the people building the search engines; I try to think, “what would make sense” from the perspective of the programmers who write the code that evaluates all these pages.
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